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The idea behind Nordic Games Publishing was to invest in the development of games that would fill gaps in the video game market Wingefors and Lundborg had noticed that the line-up of games for Nintendo platforms was lacking karaoke games similar to SingStar, which was exclusive to PlayStation consoles.

Nik Blower in London was added to the management team in February 2010.

The subsidiary started out with seven people, including primary shareholder Wingefors, based in Karlstad, and chief executive officer Lundborg, who had since moved to Málaga with his wife. In December 2008, a new company with the name Nordic Games Publishing was established as the video game publishing subsidiary of Game Outlet Europe. The new company saw success with purchasing unsold stock from larger video game companies, such as Electronic Arts, repackaging them on pallets in its Karlstad headquarters, and selling them on the international market and through other retail chains, such as Jula, Coop, and ICA. Wingefors invested the money he had left into a new limited company and, together with potential customers acting as investors, reformed Nordic Games under the name Game Outlet Europe. The new Nordic Games (2004–2011) įormer logo of Nordic Games Licensing (2011–2016) Wingefors brought in venture capitalists and reformed the company to only sell newly released games, but the company faced strong competition and finally filed for bankruptcy in 2004. When the dot-com bubble burst, Gameplay faced financial issues, and Nordic Games was sold back to Wingefors in May 2001 for a symbolic sum of 1 kr (at the time equivalent to £0.07).

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Under Gameplay, Nordic Games failed to generate much revenue the company tried to establish mobile game, digital distribution and cable TV box businesses, all of which did not gain traction. Towards the end of the 1990s, Nordic Games was suffering from a poor corporate structure, and Wingefors was asked to either seek new partners or bring in venture capital, though he instead opted to sell the company to Gameplay Stockholm, the Swedish subsidiary of Europe-wide retailer, in March 2000 for stock valued at £5.96 million. The company also acquired Spel- & Tele shopen, a game shop in Linköping, Sweden, that had been founded by Pelle Lundborg four years prior. With growing income throughout the 1990s, Nordic Games was turned into a retail chain-in the same vein as British video game retail company Game-and opened seven stores across Sweden. In its first year, the company generated 5 million kr in revenue. At age 16, Wingefors established a second company, Nordic Games, which did the same as LW Comics, though with used video games instead of comics. The company made close to 300,000 kr annually. He established the business as a mail order company using a 2,000-entry customer register he had acquired from another, defunct mail order company. History The original Nordic Games (1990s–2004) Īt an early age, Swedish entrepreneur Lars Wingefors began successfully selling a diverse range of products, including Christmas magazines and plastic bags, and when he was 13 years old, he founded LW Comics, a company that sold second-hand comic books. 1.4 Rebranding as Embracer Group and further acquisitions (2019–present).Each group has its own operations, subsidiaries and development studios. To avoid confusion with THQ Nordic GmbH and to clarify its position as a holding company, THQ Nordic AB was renamed as Embracer Group in September 2019, while THQ Nordic GmbH retained its name.Īs of August 2022, Embracer Group has eleven operative groups as its direct subsidiaries: Amplifier Game Invest, Asmodee, Coffee Stain Holding, Dark Horse Media, DECA Games, Easybrain, Embracer Freemode, Gearbox Entertainment, Plaion, Saber Interactive and THQ Nordic. Throughout 2018, THQ Nordic acquired Koch Media Holding (parent of Koch Media) and Coffee Stain Holding (parent of Coffee Stain Studios), both of which became independently operating groups within THQ Nordic, complementary to THQ Nordic GmbH. In November 2016, it became a public company listed on Nasdaq First North. In August 2016, Nordic Games Licensing and its publishing subsidiary changed their names to THQ Nordic AB and THQ Nordic GmbH, utilising the 'THQ' trademark that it had acquired in 2014. The company has acquired several assets from defunct publishers, beginning with those of JoWooD in 2011 and THQ in 2013. The company was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH. Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad.